Department of Visual Communication (B.Sc) – Best Deemed University in Chennai

Vision & Mission

Vision To set global standards for media education research, training, and industry collaboration through highquality skill-based education and practical exposure for building a knowledge-driven student community and therebyto contribute to the development of entrepreneur skills along with universal values and ethics. Mission To create a skill-based learning environment that nurtures new ideas, creativity, and research, the department aims at cultivating an appreciation of media’s role in the development of leaders, innovators, and entrepreneurs in the domain of media and mass communication.

List of Programmes

Ph.D
M. Phil
M.Sc Visual Communication
B.Sc Visual Communication
Diploma in Visual Communication

Faculty-Student Ratio

1:35

About the Department

VISTAS,known for its academic brilliance and an Institute with excellent infrastructure, took its first step into the arena of visual communication, in the year 2009, offering B.Sc., Visual Communication.

The Department of Visual Communication comes under School of Mass communication.. The B.Sc., Animation and M.Philprogrammes were started in 2012. M.Sc., and PhD.,programmes were started in 2017. Since these programmesencompasse highly creative and challenging fields such as photography, videography, film making, multimedia, 2d Animation, 3d Animation, Vfx walls of a class room, It requires a complete technical set up of various media production.

VISTAS school of mass communication has got the state of the art audio/ video studio, wherein the students can get hands on training on all aspects of these creative fields.

Program Outcomes & Programme Specific Outcomes

PROGRAMME OUTCOMES (PO)

PO1: To develop the ability to use critical, analytical, and deep in thought thinking and analysis in visual communication.

PO2: Media studies and its reflect on social and moral responsibilities in students professional life.

PO3: To gain knowledge and self-confidence in the distribution of project/research outputs in the fields of Media Arts, Design, and Visual Effects.

PO4: Work responsibly and creatively as an individual or as a member or leader of a team and in all the multidisciplinary environments.

PO5: To communicate effectively by oral, written, graphical and technical means and have competency in visual languages

PO6: Independently reach and obtain information, and develop appreciation of the need for continuous learning.

PO7: Apply knowledge of art history, theories and principles to traditional and digital drawing and design skills for visual communication applications relevant to modern applied art markets.

PO8: To provide adequate basic understanding about Media Education among the students and to develop language abilities of students to inculcate writing skills and Business correspondence

PROGRAMME EDUCATIONAL OBJECTIVES(PEO)

PEO 1: The graduates will be technically competent to excel in the competing Media industry and to pursue research in this field.

PEO 2: The graduates will possess the skills to develop economically and technically using the knowledge to ensure their own creative and innovative skills in industry.

PEO 3: The graduates will have effective communication skill, team spirits, ethical principles and desire for lifelong learning and creative skills to succeed in their media professional career.

PEO 4: The graduates will be prepared efficiently to be an entrepreneur.

PEO 5: The graduates are educated to think latterly and vertically with creative approach and to use the advance technology in media environment.

Programme Educational Objectives

PROGRAMME EDUCATIONAL OBJECTIVES(PEO)

PEO 1: The graduates will be technically competent to excel in the competing Media industry and to pursue research in this field.

PEO 2: The graduates will possess the skills to develop economically and technically using the knowledge to ensure their own creative and innovative skills in industry.

PEO 3: The graduates will have effective communication skill, team spirits, ethical principles and desire for lifelong learning and creative skills to succeed in their media professional career.

PEO 4: The graduates will be prepared efficiently to be an entrepreneur.

PEO 5: The graduates are educated to think latterly and vertically with creative approach and to use the advance technology in media environment.

Curriculum & Syllabus

Total number of Credits: 90

SEMESTER 1			Hours/Week				Maximum Marks
Code No.	Course	Lecture	Tutorial	Practical	Credits	CA	SEE	Total
Core 1	Approaches to Human Communication	4	0	0	4	40	60	100
Core 2	Theories of Visual Analysis	4	0	0	4	40	60	100
Core 3	Understanding Film Semiotics	4	0	0	4	40	60	100
Core 1 (P)	Graphical Arts-I	0	0	4	2	40	60	100
DSE	Discipline Specific Elective - I	0	2	4	4	40	60	100
DSE	Discipline Specific Elective - II	0	2	4	4	40	60	100
SEC	Soft Skill 1/ Sector Skill Course	2	0	0	2	40	60	100
	Total	14	4	12	24

View full course Curriculum

Eligibility Criteria

Program	Program Duration(Years)	Eligibility	Criteria for Merit
M.Sc. Visual Communication	2 Years (4 Semesters)	UG degree in any discipline	Merit based on the percentage of marks secured in the qualifying examination

Alumni Testimonials

I am proud to say that I am a VISTAS graduate. I was accompained by highly intellectual, very well experienced and supportive faculties which helped me to get exposed to the best practices and technologies in the industry. Time to time guest lecturers were organized to enhance our skill and to understand the work that goes into the industry. On the whole, VISTAS helped me to gain knowledge about work ethics, professionalism and has definitely increased the levels of my skills. As far as my concern VISTAS prioritizes the needs of the students and delivers promising results.

Visual Designer, Domaincer, Chennai

Mr. Miralaan., B.Sc. Visual Communication, Batch: (2017 – 2020)

Fee Structure

Tuition Fee 2024 - 2025 (Per Sem)	Other Fee (Per Sem)	Total Fee 2024-2025(Per Sem)
28,000	26,000	54,000