Programme Educational Objectives (PEOs)
PROGRAMME EDUCATIONAL OUTCOME (PEOs)
PEO 1: To provide high quality professional education in the domain of finance to Management students.
PEO 2: To prepare students to meet the challenges posed by the technological disruptions of the 21st century in the finance domain.
PEO 3: To focus on the holistic development of the students with conceptual clarity, Analytical ability, critical thinking and communication skills.
PEO 4: To prepare the young minds with a positive attitude for excellence in academics and commitment to serving the society.
PEO 5: To facilitate the professional journey of students by providing them with the indepth knowledge required to make a mark in the financial services sector.
Programme Outcomes (POs) & Programme Specific Outcomes(PSOs)
PROGRAM OUTCOMES (POs)
PO 1: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials and data.
PO 2: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.
PO 3: Students are competent in the uses of technology in modern organizational operations.
PO 4: Students can demonstrate the fundamentals of creating and managing innovation, new Business development, and high-growth potential entities.
PO 5: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.
PO 6: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.
PO 7: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.
PROGRAMME SPECIFIC OUTCOME (PSOS)
PSO 1: Ability to understand the business problems with their knowledge in different functional areas of management.
PSO 2 : Identify analytical and critical thinking abilities for data-based decision making.
PSO 3: Analyze and integrate global, economic, legal, and ethical aspects of business.
PSO 4: Adapt and apply software technologies to deliver financial services.
PSO 5: Find out the need and adopt the knowledge of contemporary issues, and also to engage in life-long learning.
PSO 6: Ability to adapt and apply emerging technologies in the business landscape.
Curriculum & Syllabus
CURRICULUM & SYLLABUS
SEMESTER 1
Code No | HOURS/Week | Maximum Marks | ||||||
---|---|---|---|---|---|---|---|---|
Course | Lecture | Tutorial | Practical | Credits | CA | SEE | Total | |
SEMESTER 1 | ||||||||
LANG | Tamil I / Hindi / French | 3 | 0 | 0 | 3 | 40 | 60 | 100 |
ENG | English I | 3 | 0 | 0 | 3 | 40 | 60 | 100 |
CORE | Principles of Management | 4 | 1 | 0 | 5 | 40 | 60 | 100 |
CORE | Introduction to Digital Marketing | 4 | 1 | 0 | 5 | 40 | 60 | 100 |
CORE | Introduction to Web Design | 4 | 0 | 0 | 5 | 40 | 60 | 100 |
AECC | Communication Skills | 1 | 0 | 2 | 2 | 40 | 60 | 100 |
SEC | Orientation/Induction program / Life skills | - | - | - | - | - | - | - |
20 | 2 | 2 | 23 |
Eligibility Criteria
Program | Program Duration (Year) | Eligibility | Criteria for Merit |
---|---|---|---|
B.B.A. Digital Marketing | 3 Years (6 Semesters) | Pass in (10+2), or Equivalent in any stream | Merit based on percentage of marks secured in the qualifying examination |
Fee Structure
Course | Tuition Fee 2024 - 2025 (Per Sem) | Other Fee (Per Sem) | Total Fee 2024 - 2025 (Per Sem) |
---|---|---|---|
B.B.A. Digital Marketing | 30,000 | 23,000 | 53,000 |