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B.B.A. Digital Marketing

Programme Educational Objectives (PEOs)


PEO 1: To provide high quality professional education in the domain of finance to Management students.

PEO 2: To prepare students to meet the challenges posed by the technological disruptions  of the 21st century in the finance domain.

PEO 3: To focus on the holistic development of the students with conceptual clarity, Analytical ability, critical thinking and communication skills.

PEO 4: To prepare the young minds with a positive attitude for excellence in academics and commitment to serving the society.

PEO 5: To facilitate the professional journey of students by providing them with the indepth knowledge required to make a mark in the financial services sector.

Programme Outcomes (POs) & Programme Specific Outcomes(PSOs)


PO 1: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning  patterns for evaluating information, materials and data.

PO 2: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.

PO 3: Students are competent in the uses of technology in modern organizational operations.

PO 4: Students can demonstrate the fundamentals of creating and managing innovation, new Business development, and high-growth potential entities.

PO 5: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.

PO 6: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.

PO 7: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.


PSO 1: Ability to understand the business problems with their knowledge in different functional areas of management.

PSO 2 : Identify analytical and critical thinking abilities for data-based decision making.

PSO 3: Analyze and integrate global, economic, legal, and ethical aspects of business.

PSO 4: Adapt and apply software technologies to deliver financial services.

PSO 5: Find out the need and adopt the knowledge of contemporary issues, and also to engage in life-long learning.

PSO 6:  Ability to adapt and apply emerging technologies in the business landscape.

Curriculum & Syllabus



LANGTamil- I/
Hindi-I / French-I
ENGEnglish- I30034060100
COREFundamentals of Financial Technology41054060100
COREIntroduction to Design
Thinking and UX Design
COREFundamentals of Desig40454060100
AECCCommunication Skills10224060100
programme / Life

View full course curriculum

Eligibility Criteria

ProgramProgram Duration (Year)EligibilityCriteria for Merit
B.B.A. Digital Marketing3 Years (6 Semesters)Pass in (10+2), or Equivalent in any streamMerit based on percentage of marks secured in the qualifying examination

Fee Structure

CourseTuition Fee 2024 - 2025 (Per Sem)Other Fee (Per Sem)
Total Fee 2024 - 2025 (Per Sem)
B.B.A. Digital Marketing30,00023,00053,000

Career Prospects

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