PROGRAMME EDUCATIONAL OUTCOME (PEOs)

PEO 1: To provide high quality professional education in the domain of finance to Management students.

PEO 2: To prepare students to meet the challenges posed by the technological disruptions  of the 21st century in the finance domain.

PEO 3: To focus on the holistic development of the students with conceptual clarity, Analytical ability, critical thinking and communication skills.

PEO 4: To prepare the young minds with a positive attitude for excellence in academics and commitment to serving the society.

PEO 5: To facilitate the professional journey of students by providing them with the indepth knowledge required to make a mark in the financial services sector.

PROGRAM OUTCOMES (POs)

PO 1: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning  patterns for evaluating information, materials and data.

PO 2: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.

PO 3: Students are competent in the uses of technology in modern organizational operations.

PO 4: Students can demonstrate the fundamentals of creating and managing innovation, new Business development, and high-growth potential entities.

PO 5: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.

PO 6: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.

PO 7: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.

PROGRAMME SPECIFIC OUTCOME (PSOS) 

PSO 1: Ability to understand the business problems with their knowledge in different functional areas of management.

PSO 2 : Identify analytical and critical thinking abilities for data-based decision making.

PSO 3: Analyze and integrate global, economic, legal, and ethical aspects of business.

PSO 4: Adapt and apply software technologies to deliver financial services.

PSO 5: Find out the need and adopt the knowledge of contemporary issues, and also to engage in life-long learning.

PSO 6:  Ability to adapt and apply emerging technologies in the business landscape.

Career Prospects for BBA Digital Marketing:

A BBA in Digital Marketing can open up diverse career opportunities in the dynamic and ever-evolving field of digital marketing. As businesses increasingly rely on online channels to reach their target audiences, professionals with digital marketing skills are in high demand. Here are some potential career paths and prospects for individuals with a BBA in Digital Marketing:

• Digital Marketing Manager: Oversee and execute comprehensive digital marketing strategies, including social media, content marketing, email campaigns, and online advertising.
• Social Media Manager: Manage and grow a brand’s presence on social media platforms, create engaging content, and interact with the audience to build brand awareness and loyalty.
• Content Marketing Specialist: Develop and implement content strategies, creating valuable and relevant content to attract and engage target audiences across various digital channels.
• SEO Specialist: Optimize website content and structure to improve search engine rankings, driving organic traffic and enhancing online visibility.
• PPC (Pay-Per-Click) Specialist: Manage and optimize paid advertising campaigns on platforms like Google Ads and Bing Ads, driving targeted traffic to websites and generating leads.
• Email Marketing Manager: Plan and execute email marketing campaigns, segmenting audiences, crafting compelling content, and analyzing campaign performance.
• Digital Analytics Manager: Utilize tools like Google Analytics to analyze digital marketing performance, derive insights, and make data-driven decisions to optimize campaigns.
• E-commerce Marketing Specialist: Focus on driving online sales through digital channels, optimizing product listings, and implementing effective e-commerce marketing strategies.