B.B.A. (FINTECH AND DIGITAL BANKING) – Best Deemed University in Chennai

PROGRAMME EDUCATIONAL OUTCOME (PEOs)

PROGRAMME EDUCATIONAL OUTCOME (PEOs) PEO:1: To provide high quality professional education in the domain of finance to management students. PEO:2 To prepare students to meet the challenges posed by the technological disruptions of the 21st century in the finance domain. PEO:3 To focus on the holistic development of the students with conceptual clarity, analytical ability, critical thinking and communication skills. PEO:4 To prepare the young minds with a positive attitude for excellence in academics and committment to serving the society. PEO:5 To facilitate the professional journey of students by providing them with the indepth knowledge required to make a mark in the financial services sector.

Program Outcomes

PROGRAM OUTCOMES (POs) BBA Fintech and Digital Banking

PO1: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials,and data.

PO2: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.

PO3: Students are competent in the uses of technology in modern organizational operations.

PO4: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

PO5: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.

PO6: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.

PO7: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.

PROGRAMME SPECIFIC OUTCOME (PSOS) BBA Fintech and Digital Banking

PSO1: Ability to understand the business problems with their knowledge in different functional areas of management.

PSO2: Identify analytical and critical thinking abilities for data-based decision making.

PSO3: Analyze and integrate global, economic, legal, and ethical aspects of business.

PSO4: Adapt and apply software technologies to deliver financial services.

PSO5: Find out the need and adopt the knowledge of contemporary issues, and also to engage in life-long learning.

PO6: Ability to adapt and apply emerging technologies in the business landscape.

Curriculum & Syllabus

(MINIMUM CREDITS TO BE EARNED: 140)

SEMESTER 1			Hours/Week				Maximum Marks
Code No.	Course	Lecture	Tutorial	Practical	Credits	CA	SEE	Total
LANG	Tamil I /Hindi / French	3	0	0	3	40	60	100
ENG	English I	3	0	0	3	40	60	100
CORE	Fundamentals of Financial Technology	5	0	0	5	40	60	100
CORE	Introduction to Design Thinking and UX Design	5	0	0	5	40	60	100
CORE	Fundamentals of Design	5	0	0	5	40	60	100
AECC	Communication Skills	1	0	2	2	40	60	100
SEC	Orientation/Induction program / Life skills	-	-	-	-	-	-	-
	Total	22	0	2	23

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Career Prospects

CAREER PROSPECTS

Career Prospects:

A BBA in Fintech and Digital Banking can lead to a variety of exciting career opportunities at the intersection of finance, technology, and digital innovation. As the financial industry undergoes digital transformation, professionals with expertise in both fintech and digital banking are increasingly in demand. Here are some potential career paths and prospects for individuals with a BBA in Fintech and Digital Banking:

Digital Banking Analyst: Analyze and optimize digital banking processes, user experience, and customer engagement to enhance overall digital banking services.
Fintech Product Manager for Digital Banking: Manage the development and launch of digital banking products, ensuring they align with customer needs and market trends.
Digital Marketing Manager in Digital Banking: Develop and implement digital marketing strategies to promote digital banking services, attract new customers, and enhance brand awareness.
Mobile Banking App Developer: Design and develop mobile applications for digital banking, ensuring a seamless and secure user experience.
Digital Payments Specialist: Focus on digital payment solutions within the fintech and digital banking space, including mobile payments, digital wallets, and other innovative payment methods.
Cybersecurity Analyst for Fintech and Digital Banking: Protect digital banking systems and customer data from cyber threats by implementing robust cybersecurity measures.
Data Analyst in Fintech and Digital Banking: Analyze data to gain insights into user behavior, preferences, and trends, helping to improve digital banking services and marketing strategies.
Customer Experience Manager in Digital Banking: Manage and enhance the overall customer experience across digital banking platforms, ensuring user satisfaction and loyalty.
Digital Strategy Consultant for Financial Institutions: Provide consultancy services to financial institutions, advising them on digital transformation strategies, fintech integration, and enhancing digital banking offerings.