CO1: To develop skills in visualizing and illustrating potentiallayout for complex ideas.
CO2: To acquire knowledge and skill to execute designgraphicsfor information
CO3: To gain knowledge about infographics.
CO4: To acquire knowledge about visualizing promotional materials
CO5: To understand about new media
Product mix-distribution channel- marketingcommunication channel- planning advertising, advertisingcollaboration, product positioning, creative blue print,advertising strategy, creative strategy, brain storming, Big idea,copy writer’s, Art director’s contribution & collaboration, purpose of copy and Illustration.
Unit 2: Principles and qualities of good illustration: conceptand visualization; creative process; Visualizing advertisement,structure and types of layout, kinds of layouts.
Unit 3:Business and Information Graphics: Visual/verbalrelationship, what are Infographics? Perspective: Personal, Technical, Ethical, Cultural; Information Design: Tuft,Jacobson; Role of Graphics in Business, Visual Topologies, Concept Graphic, Charts, Tables, Graphs, and Diagrams.
Unit 4: Visualizing promotional materials
typography & type design, publication design, image making, packaging, print design, corporate identity, branding and information &communication systems like signage or way finding.
Unit 5:Graphics and Information Design
Understanding information design: evolution of new media, standards, prints, WWW, Information Architecture and Design, Interface Design,Graphic Design, Navigational Design, Usability Engineering, Site Tour, Future concerns. Information mapping: Text and font issues, colour, contrast, and grouping.