The aim of this course is to provide an understanding of the basic objectives, principles, and methods used in graphic design. The projects described here are designed to provide a range of opportunities for creative problem solving within practical constraints.
CO1: Create personally significant works of design applying basic design/color concepts and techniques.
CO2: Have a thorough knowledge about Create logo design.
CO3: Have a very good knowledge about create Visiting card & Letter Head.
CO4: Understand the basic principles of Poster design. creating individual poster designs.
CO5: Have an in-depth knowledge about the Brochure Design.
Unit I Colour
Importance of colour – colour attributes – hue – value – saturation – colour harmonies – achromatic – monochromatic – polychromatic – colour wheel – warm colours – cool colours – analogous colours complementary colours – split compliments – incongruous – traits and tetrads.
Unit II Logo Design
Creating logo design for Advertising Agency, film Production Unit – Commercial Organization, Corporates, Non – Profit Organization, government Agency – Satellite Television Channels & Service Industry.
Unit III Visiting Card &Letter Head
Designing Visiting card & Letter Head for 6 Organizations mentioned above using the Logo Created for the organizations.
Unit IV Poster Design
Creating five poster designs. Design of the Poster deal with layout, colour, text size , Style and Type. Paragraph Formatting, Visuals, Space. Criteria of a Good Poster- Clarity , Relevance, Concision, Appeal, Readability.
Unit V Brochure Design
Components of a Brochure – Headline, Subheading, Body Copy, Signature, Disclosures, Terms or Conditions, Illustrations. Design Considerations – The Rule of Thirds, Type, White Space. Creating 5 brochure design. Single brochure, single-fold brochure, three-fold brochure.