Course Objective:

At the end of this course, you should be able to recognize ethical issues inherent in mass communication theory and practice. It also creates critical thinking skills to students in evaluating diverse approaches, practices, and effects within media.

 

Course Outcome

At the end of the course, learners will be able to:

CO1: understand the journalistic codes and standards

CO2: gain knowledge about the Freedom of Speech and Protection.

CO3: know about the gathering information for News, Laws of Source Protection and the Ethical Issues.

CO4: have complete knowledge about Copyright laws and Ethical issues of Entertainment.

CO5: Analyse the Ethical issues faced by the Advertising industry in the present world.

 

UNIT – I

Role and responsibilities of the Press – Press and Democracy – Powers andprivileges of the press – Fundamental rights – Press freedom – Constitutional provisions –Reasonable

restrictions – Press and the public opinion.

UNIT – II

Media agenda – private and public media institutions – Media conglomeration – Commercial Vs Public interests – Media and politics – media and corporates – Ad. Revenue – Editorial policy – implications of foreign press in India.

UNIT- III

News selection – News values – Journalists as gatekeepers – sources of news –   Maintaining confidentiality – investigative journalism – sting operations – fair practice and professionalism – cases of unfair journalism.

UNIT – IV

Media and the Judiciary, Legislature and the Executive – Media Laws – violations and 

restrictions – media censorship – recent cases.

UNIT-V

Role and powers of Press Council – Responsibilities of the Advertising Standards

Council-Prasar Bharati : Responsibilities and powers and limitations – Broadcasting

Council-Broadcasting codes – Film Censor Board: role and functions – other media

Regulatorybodies of the government

 

 

TOTAL 45 Hrs.