PO1: To demonstrate effective creative skill, effective writing and listening skills for  visual communication in personal, public, and media areas.

PO2: To demonstrate the ability to observe events, gather information, write creative reports and story,  understanding audiences.

PO3: To demonstrate the ability to understand and analyse the latest trends in the media in society also to examine critically and recognize how media shapes the society.

PO4: To demonstrate the ability to recognize the power of persuasion and ethical responsibilities of

Visual communicators at all levels through different platform of communication.

PO5: To demonstrate an understanding of the roles of communication in fostering interaction and

Interdependence across gender, race, and culture.

PO6: To demonstrate the ability to apply communication theories and practical concepts to analyze contemporary issues.

PO7: To demonstrate an understanding of the history, development, and practice of the print

media, electronic media, and the new media technology