M.B.A. (Business Analytics) – Knowledge Partner – IBM

Vision

To be a Centre of Excellence in Management Studies and Commerce, imparting and developing Managerial leadership and entrepreneurial skills to students and provide managers for the global market.

Mission

To provide an affordable opportunity for diverse group of students and other stakeholders to learn by synergizing education, research, innovation and outreach efforts.
To inculcate self-discipline, values, ethics and devotion to duty among the students to make them good citizens, leaders, professionals & entrepreneurs.
To develop the future business leaders through imparting high quality analytical ability & decision-making capability.
To offer exposure to global business standards and inculcate strategic management aspirations.

Programme Educational Objectives (PEOs)

Programme Educational Objectives (PEOs)

PEO 1: To provide best quality of education and prepare the students to meet global standards and

competitive environment.

PEO 2: To inculcate team spirit and leadership capabilities among students to develop business leaders attain organizational development.

PEO 3: To impart ethical and moral values to create better citizens and society.

PEO 4: To develop entrepreneurial skills to think strategically and encourage them to become

entrepreneurs.

Programme Outcomes (POs) & Programme Specific Outcomes(PSOs)

Program Outcomes (POs)

PO 1: Apply knowledge of management theories and practices to solve business problems.

PO 2: Foster Analytical and critical thinking abilities for data-based decision making.

PO 3: Ability to develop Value based Leadership ability.

PO 4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of Business.

PO 5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

PO 6: Create, select and apply appropriate modern tools & techniques for analyzing, interpreting and solving business complexities.

PO 7: Develop an aptitude for creativity, innovation and entrepreneurship.

PO 8: Adapt life-long learning and professional development to enrich knowledge and competencies.

Program Specific Outcomes (PSOs)

PSO 1: Apply analytics principles to integrated business activities to articulate and deliver customer oriented quality outcomes within legal and ethical frameworks.

PSO 2: Develop operations to source and utilize appropriate analytics to support the implementation of business strategies and manage resources to improve business operations.

PSO 3: Utilize state-of-the-art analytics practices to implement strategic and operational concepts and techniques that underpin business for domestic and international markets.

Curriculum & Syllabus

Curriculum & Syllabus

Total Credits : 102

SEMESTER I			Hour / Week				Maximum Marks
Code	Course	L	T	P	C	CA	SEE	Total
23CMBN11	Managerial Concepts and Organizational Behaviour	4	0	0	4	40	60	100
23CMBN12	Business Statistics for Data Science	3	1	0	4	40	60	100
23CMBN13	Managerial Economics	4	0	0	4	40	60	100
23CMBN14	Accounting and Finance for Data Science	3	1	0	4	40	60	100
23CMBN15	Legal and Business Environment	4	0	0	4	40	60	100
23CMBN16	Soft Skills and Etiquette for Managers	4	0	0	4	40	60	100
23PMBN11	Database Management System & SQL	0	0	2	1	40	60	100
23PMBN12	Data Visualization using R and Python (IBM)	0	0	2	1	40	60	100
23PMBN13	Business Analytics with Spreadsheet	0	0	2	1	40	60	100
23PMBN14	PRACTICAL - MOOC I	0	0	2	1	40	60	100
		22	2	8	28

View Full Curriculum

Eligibility Criteria

Program	Program Duration (Year)	Eligibility	Criteria for Merit
M.B.A. Business Analytics	2 Years (4 Semesters)	Any Bachelor Degree of Minimum 3 years duration 10+2+3 pattern or 10+2+4 pattern of Education Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying examination.	Merit based on percentage of marks secured in the qualifying examination and score secured in CAT, MAT, XAT, VELS Entrance Test

Career Prospects

CAREER PROSPECTS

Data analyst
Supply chain analyst
Big Data analyst
Business analyst
Predictive modeler

Technology analyst
Analytics managers
Data architect
Market research analyst
Data scientist

Business intelligence manager
Customer insights analyst
Management analyst
Health care Analysts
IT analyst

Alumni Testimonials

As Industries are moving towards automation there is high scope for Business Analytics degree holders in this evolving sector. Vels University MBA BA program has best curriculum structure for beginners.

Santhosh C MBA BUSINESS ANALYTICS Batch: 2017 - 19

Mandatory change Process Advisor, Barclays Shared Services

I did my MBA (Business Analytics) from Vels University and it was my best decision in my career. The Infrastructure and Environment is very really good and beautiful. The reason I enrolled in Business Analytics in Vels University, is to gain a better understanding of analytics and management. Before joining the college, I didn’t have much knowledge on analytics. After joining Vels University, I found the course very interesting and it went very detailed and the college faculty helped me a lot during my internship and projects.

Mohammed Irfan MBA BUSINESS ANALYTICS Batch: 2019 - 21

Data Analyst and BI, Seyasoft

Fees Structure

Course	Tuition Fee 2025 - 2026 (Per Sem)	Other Fee (Per Sem)	Total Fee 2025 - 2026 (Per Sem)
MBA Business Analytics (in Association with IBM)	81,000	54,000	1,35,000 + One Time Fees - Rs. 35,000