BBA Fintech and Digital Banking

Vision

To nurture tomorrow’s business and academic leaders by drawing the synergy of teaching, research and practice.

Mission

Our purpose is driven by our desire to produce confident leaders who are committed to creativity and excellence.
We inspire critical thinking, personal growth, and a passion for learning. We serve the social, cultural, and economic needs of our community and our society.
The BBA further supports the vision and mission of the School of Management Studies while enhancing the visibility and reputation of VISTAS.

Programme Educational Objectives (PEOs)

PROGRAMME EDUCATIONAL OUTCOME (PEOs)

PEO 1: To provide high quality professional education in the domain of finance to Management students.

PEO 2: To prepare students to meet the challenges posed by the technological disruptions of the 21st century in the finance domain.

PEO 3: To focus on the holistic development of the students with conceptual clarity, Analytical ability, critical thinking and communication skills.

PEO 4: To prepare the young minds with a positive attitude for excellence in academics and commitment to serving the society.

PEO 5: To facilitate the professional journey of students by providing them with the indepth knowledge required to make a mark in the financial services sector.

Programme Outcomes (POs) & Programme Specific Outcomes(PSOs)

PROGRAM OUTCOMES (POs)

PO 1: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials and data.

PO 2: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.

PO 3: Students are competent in the uses of technology in modern organizational operations.

PO 4: Students can demonstrate the fundamentals of creating and managing innovation, new Business development, and high-growth potential entities.

PO 5: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.

PO 6: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.

PO 7: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.

PROGRAMME SPECIFIC OUTCOME (PSOS)

PSO 1: Ability to understand the business problems with their knowledge in different functional areas of management.

PSO 2 : Identify analytical and critical thinking abilities for data-based decision making.

PSO 3: Analyze and integrate global, economic, legal, and ethical aspects of business.

PSO 4: Adapt and apply software technologies to deliver financial services.

PSO 5: Find out the need and adopt the knowledge of contemporary issues, and also to engage in life-long learning.

PSO 6: Ability to adapt and apply emerging technologies in the business landscape.

Curriculum & Syllabus

CURRICULUM & SYLLABUS

SEMESTER 1

Code No	HOURS/Week	Maximum Marks
	Course	Lecture	Tutorial	Practical	Credits	CA	SEE	Total
SEMESTER 1
LANG	Tamil I / Hindi / French	3	0	0	3	40	60	100
ENG	English I	3	0	0	3	40	60	100
CORE	Principles of Management	4	1	0	5	40	60	100
CORE	Introduction to Digital Marketing	4	1	0	5	40	60	100
CORE	Introduction to Web Design	4	0	0	5	40	60	100
AECC	Communication Skills	1	0	2	2	40	60	100
SEC	Orientation/Induction program / Life skills	-	-	-	-	-	-	-
		20	2	2	23

View full course curriculum

Eligibility Criteria

Program	Program Duration (Year)	Eligibility	Criteria for Merit
B.B.A. Digital Marketing	3 Years (6 Semesters)	Pass in (10+2), or Equivalent in any stream	Merit based on percentage of marks secured in the qualifying examination

Fee Structure

Course	Tuition Fee 2024 - 2025 (Per Sem)	Other Fee (Per Sem)	Total Fee 2024 - 2025 (Per Sem)
B.B.A. Digital Marketing	30,000	23,000	53,000