Vision
The vision of the Department of Visual Communication at VISTAS is to set global standards for media education research, training, and industry collaboration through high-quality skill-based education and practical exposure for building a knowledge-driven student community, thereby contributing to societal development and the development of entrepreneur skills along with universal values and ethics.
Mission
The mission of the Department of Visual Communication at VISTAS is to create a skill-based learning environment that nurtures new ideas, creativity, and research, the department aims at cultivating an appreciation of the media’s role in the development of leaders, innovators, and entrepreneurs in the domain of media and mass communication.
Program Educational Objectives
PROGRAM EDUCATIONAL OBJECTIVES(PEO)
PEO 1: To impart the basic knowledge of Visual communication and related creative concepts of media.
PEO 2: To prepare students for media industry ready professionals and entrepreneurs by developing professional media skills, life skills, media literacy and digital competency.
PEO 3: To inculcate professional ethics, values and social responsibility to work in global media environment.
PEO 4: To apply appropriate communication skills across ambiance, rationale and audiences.
PEO 5: To prepare the graduates with sense of responsibility and entrenched in community involvement with a global perspective.
PEO 6: Participate as leaders in their fields of expertise and in activities that support for the socio economic development of the country.
Programme Outcomes & Programme Specific Outcome
PROGRAM OUTCOME (PO)
PO1: To demonstrate effective creative skill, effective writing and listening skills for visual communication in personal, public, and media areas.
PO2: To demonstrate the ability to observe events, gather information, write creative reports and story, understanding audiences
PO3: To demonstrate the ability to understand and analyse the latest trends in the media in society also to examine critically and recognize how media shapes the society.
PO4: To demonstrate the ability to recognize the power of persuasion and ethical responsibilities of Visual communicators at all levels through different platform of communication.
PO5: To demonstrate an understanding of the roles of communication in fostering interaction and Interdependence across gender, race, and culture.
PO6: To demonstrate the ability to apply communication theories and practical concepts to analyze contemporary issues.
PO7: To demonstrate an understanding of the history, development, and practice of the print media, electronic media, and the new media technology
PROGRAMME SPECIFIC OUTCOME (PSO)
PSO 1: Obtain a significant knowledge on fundamental and advanced aspects of Visual Communication concepts.
PSO 2: Gain in-depth knowledge on pre-production, production and post-production process in Fiction and non-fiction film making.
PSO 3: Gain proficiency in studio techniques such as photography, audiography and videography.
PSO 4: Grasp the fundamental concepts of Computer graphics and Visual effects.
PSO 5: Gain insight into the various aspects of script writing, direction and editing.
PSO 6: Assimilate technical skills on photography, cinematography, audio and video editing 2D &3D Animation and Dubbing.
Curriculum & Syllabus
CURRICULUM & SYLLABUS
MINIMUM CREDITS TO BE EARNED: 140
Category | Course | Hours/Week | Credits | Maximum Marks | ||||
---|---|---|---|---|---|---|---|---|
Lecture | Tutorial | Practical | CA | SEE | Total | |||
LANG | Tamil I/ Hindi / French | 3 | 0 | 0 | 3 | 40 | 60 | 100 |
ENG | English I | 3 | 0 | 0 | 3 | 40 | 60 | 100 |
CORE 1 | Basics Of Communication | 3 | 2 | 0 | 5 | 40 | 60 | 100 |
CORE PRAC 1 | Graphic Design I | 0 | 2 | 4 | 4 | 40 | 60 | 100 |
CORE PRAC 2 | Drawing I | 0 | 2 | 4 | 4 | 40 | 60 | 100 |
CORE PRAC 3 | Anatomy Study | 0 | 2 | 4 | 4 | 40 | 60 | 100 |
AECC | Communication Skills | 1 | 0 | 2 | 2 | 40 | 60 | 100 |
SEC | Orientation/Induction programme / Life skills | - | - | - | - | - | - | - |
Total | 10 | 8 | 14 | 25 |
Curriculum & Syllabus – 2024
View course curriculum
Eligibility Criteria
Program | Program Duration (Year) | Eligibility | Criteria for Merit |
---|---|---|---|
B.Sc Visual Communication | 3 Years (6 Semesters) | Pass in (10+2), or Equivalent or 3 Years Diploma in any stream | Merit based on the percentage of marks secured in the qualifying examination |
Career Prospects
CAREER PROSPECTS
- Graphic Artist
- Desktop Publisher
- Photographer
- Advertising
- Web Designer
- Video Editor
- Film Production
- Creative Writing
- Production Assistant
- Event Manager
- Media management
- Television production
- Radio programming
- Film Production House
- Digital Marketing Agencies
- Information technology-based organizations
- Art Directors
- Short Film Maker
- Event Managers
- Script Writer
- Directors
Alumni Testimonials
I am proud to say that I am a VISTAS graduate. I was accompained by highly intellectual, very well experienced and supportive faculties which helped me to get exposed to the best practices and technologies in the industry. Time to time guest lecturers were organized to enhance our skill and to understand the work that goes into the industry. On the whole, VISTAS helped me to gain knowledge about work ethics, professionalism and has definitely increased the levels of my skills. As far as my concern VISTAS prioritizes the needs of the students and delivers promising results.
Visual Designer, Domaincer, Chennai
Mr. Miralaan., B.Sc. Visual Communication, Batch: (2017 – 2020)
I am proud to say that I am a VISTAS graduate. I was accompanied by highly intellectual, very well experienced and supportive faculties which helped me to get exposed to the best practices and technologies in the industry. Time to time guest lecturers were organized to enhance our skill and to understand the work that goes into the industry. On the whole, VISTAS helped me to gain knowledge about work ethics, professionalism and has definitely increased the levels of my skills. As far as my concern, VISTAS prioritizes the needs of the students and delivers promising results.
MR PRAMOD VIKRAM B.Sc Visual Communication Batch: (2017-2020 batch)
Business Development Associate, Byju’s The Learning App, Bangalore
I am proud to say that I am a VISTAS graduate. I was accompained by highly intellectual, very well experienced and supportive faculties which helped me to get exposed to the best practices and technologies in the industry. Time to time guest lecturers were organized to enhance our skill and to understand the work that goes into the industry. On the whole, VISTAS helped me to gain knowledge about work ethics, professionalism and has definitely increased the levels of my skills. As far as my concern VISTAS prioritizes the needs of the students and delivers promising results.
Mr. Miralaan, B.Sc Visual Communication Batch: (2017-2020 batch)
Visual Designer, Domaincer, Chennai
Fee Structure
Tuition Fee 2024 - 2025 (Per Sem) | Other Fee (Per Sem) | Total Fee 2024 - 2025 (Per Sem) |
---|---|---|
31,000 | 23,000 | 54,000 |